Bookstores, both small independents and now big chains, are struggling to survive with the introduction of e-books. Even Borders, the second biggest bookstore chain in the U. S., has filed for bankruptcy and is closing up to 275 stores. Studio360′s recent interview with Clay Shirky, an NYU professor and author of Here Comes Everybody, jumped out at me because bookstores share many of the same issues–and perhaps the same fate–as many historic house museums and historic sites. He believes that if bookstores are going to survive, they have to move beyond thinking they are the best place to buy books. They also are an essential part of community life:
If you and I are both in the poetry section and those people over there are both in the physics section, the bookstore is actually aggregating people who may have something more in common with one another than if those people passed each other on the street. If we lose the way the way that street level commerce actually causes neighbors to run into each other, then cities become less good places to live.
Studio360 explores several ways that bookstores are surviving including:
- one-time only events that can’t be experienced anywhere else
- places so loved by the community that most of the staff volunteer
- built around a non-profit mission and purpose
- the physical appeal of the place (a “temple of books”)
- move from being a book store to a “literary environment.”
Sound familiar? Historic house museums and historic sites are in an ideal position to take advantage of these shifts if they’re willing to give up (or de-emphasize) some traditions and expectations, such as the typical lecture-style guided tours of period rooms, mindlessly copying events from other museums or places, or endlessly repeating the same event for the same people. We’ll also need to figure out how to better infuse events, programs, and activities with the unique and distinctive spirit of the place and welcome the community to be on site and in the house for more than a tour.
Want to be provoked? Listen to “Survival Strategies for Booksellers”.



