If you are writing a letter that is going to be sent to a number of people and you just can’t seem to get started, PRETEND you are sending the letter to JUST ONE person. There is something daunting about drafting a letter that has multiple audiences and the result is most often stilted and impersonal. So, in your initial draft, include the name of a real person (who you really like) in the salutation. Then write the letter as if it was going to that person only. Your letter will be warmer and more personal.